If you eat, you are in
Our vision is to create kind, confident and connected communities through the power of food.
Learning
We believe in the lost arts. The art of growing and soil science, the art of cooking and preserving and the connection that is made to our planet when we learn about food. Incredible Edible believes reviving our hands-on knowledge of food is essential for all our futures.
Community
Community is at the very heart of Incredible Edible’s work and our growing patches are edible attractions to get people talking. From its inception, Incredible Edible sought to show how ordinary people can transform their own landscapes and turned disused plots into abundant sources of healthy food.
Business
In the UK we are a nation of shop keepers. Proud, industrious people, making a living, giving back to the community and making the local high street vibrant. Incredible Edible believes in business and its positive impact in our communities.
​
The business plate is nothing at all to do with sponsorship or asking others for help. It’s everything about what we as individuals can do to support a local food economy. We support local and buy local, we promote ‘green routes’ that celebrate local growing and walk past local business. That way, we all contribute and we will benefit – we make money – sticky.